Our brands
Under the Avaxa Plants banner we bring together several brands - each with its own origin and specialism, but with the same dedication to quality for the professional trade.
ProvenWinners®
Proven Winners® is a strong international plant brand focusing on distinctive garden plants with proven performance. The range is known for abundant flowering, vigorous growth and high ornamental value, supported by a recognisable brand identity and consumer-focused marketing.
Addenda®
Addenda® is an international plant brand focused on strong, free-flowering garden plants, with Campanula and Hebe as key product groups. The range is known for its high quality, distinctive varieties and sustainable cultivation, backed by a recognisable brand identity and strong marketing and sales presentation.
Air So Pure®
Air So Pure® is an international plant brand focused on air-purifying houseplants that contribute to a healthy living and working environment. The range consists of carefully selected, independently tested plants with strong air-purifying properties, combined with a recognisable brand identity and a clear focus on wellbeing, quality and sustainability.
Decorum Plants
Decorum Plants is a premium plant brand that stands for top quality, exclusivity and a distinctive look. The collection consists of carefully selected flowers and plants from specialist growers who meet strict quality requirements. Thanks to its high quality, strong presentation and recognisable brand identity, Decorum offers an attractive range for consumers looking for special flowers and plants of reliable quality.
ENCORE®
Encore Azalea® is a distinctive plant brand known for azaleas that can flower several times a year. After the rich spring flowering, under good conditions a repeat flowering follows in summer and autumn, so the plants provide colour in the garden for an extra long time. The collection consists of robust, evergreen azaleas in various flower colours and growth habits. Thanks to the long flowering period and versatile use, Encore Azalea® is suitable for borders, bedding and containers on terraces or balconies.
Endless Summer Hydrangea
Endless Summer® Hydrangea is a strong hydrangea brand known for its long and abundant flowering period. The hydrangeas flower on both old and new wood, so they can form new blooms throughout the season. The collection offers several flower colours and growth forms and provides colour in the garden for months. Thanks to good hardiness, reliable reblooming and versatile use, Endless Summer® is suitable for borders, group planting and containers on terraces or balconies.
Forever & Ever Hydrangea
Hydrangea Forever & Ever® is a strong hydrangea brand known for its rich and long-lasting flowering. The hydrangeas flower on both old and new wood, so they can keep forming blooms throughout the season. The collection consists of vigorous Hydrangea macrophylla in a range of eye-catching flower colours. Forever & Ever® is also instantly recognisable by its distinctive purple pots. Thanks to reliable flowering, good hardiness and easy care, Forever & Ever® is suitable for borders, group planting and pots on terraces or balconies.
Gold Collection Helleborus
Helleborus Gold Collection® is a distinctive plant brand known for Christmas roses that flower early in the season. The collection consists of several groups: the early Helleborus niger types such as HGC® 'Jacob' and 'Joel' open their white flowers from November, while the Ice N' Roses® series (in white, pink, red and picotee) flowers from February to April with extra large, upward-facing blooms. In between are strong selections such as HGC® 'Merlin', 'Marlon' and 'Madame Lemonnier', which add colour in winter with flowers that change colour attractively as they open. All varieties are evergreen, very hardy down to approx. -15 °C and reliably flower through frost and snow. Thanks to the long flowering period and the compact, well-branched habit, Helleborus Gold Collection® is suitable for borders, shady spots and containers on terraces or balconies.
Viva Lavandula
Viva Lavandula is an attractive plant brand devoted entirely to lavender. The range includes, among others, Lavandula stoechas ‘Anouk’ and Lavandula angustifolia ‘Felice’, two strong and free-flowering lavender series, each with its own character. The fragrant flowers and the characteristic grey-green foliage create a Mediterranean feel and attract bees and other pollinators. Thanks to their compact growth and easy care, Viva Lavandula can be used in a versatile way in borders, bedding schemes and containers on terraces or balconies.